Decoding the Graduate and Adult Student Mindset

On Demand | Slides & Recording

Key Insights from Our Survey of 8,000+ Students—And What They Mean for Your Enrollment Strategy

The future of graduate and adult learner enrollment is being reshaped by rapid changes in federal policies, shifting international demand, increased competition, and the looming demographic cliff. Meanwhile, the rapid progression of AI is changing everything we know about paid search and quickly advancing changes in skilled labor needs and employer demand. To meet revenue and enrollment goals amid these changes, graduate leaders need to re-examine their enrollment strategies and practices.

We recently surveyed 8,000+ prospective graduate and adult learners to help institutions better understand student preferences and priorities in this turbulent market. The short answer: adult student preferences are unique and changing, and these shifts place new demands on your institution.

Watch the On-Demand Webinar

Watch to get early access to the full survey findings, hear EAB experts get inside the minds of these adult learners and unpack the implications for your institution, and learn actionable recommendations for how to:

Uncover the new rules of student recruitment: Discover tactics to effectively reach adult learners, especially domestic students, in an era of privacy and stealth shopping
Prioritize what matters most to students: Understand the key factors influencing students' program choices, broken down by field of study and student demographics
Position your institution for success: Learn how to adapt your program development, pricing, and marketing strategies to meet evolving student needs