Facing an ever-changing landscape of trends and technologies, enrollment teams around the country are experimenting with various digital strategies to find the most valuable ways to engage with students online. Included our white paper are 15 lessons on new and emerging techniques in undergraduate recruitment marketing. Topics covered include:
- Using digital techniques selectively and strategically
- Prioritizing display and social ads in your freshman recruitment strategy
- Integrating your ads into large communication flows to ensure downstream impact
- Using both proximal and downstream measures of ad impact
To download a copy of our white paper and explore ways to enhance your digital recruitment-marketing strategy, please fill out the form to the right.