Yielding Your Class During a Global Pandemic

Presenters

Madeleine Rhyneer, Dean of Enrollment Management, EAB




Michael Koppenheffer, VP, Marketing Programs, EAB


Areas of Expertise
  • Marketing and Recruitment
  • Strategy and Planning
On-Demand Webinar

It's difficult to prioritize long-term enrollment planning in the face of an immediate crisis. But universities often feel the impact of such crises long after campuses return to business as usual.

Download the recording to hear Madeleine Rhyneer, EAB’s Dean of Enrollment, and Michael Koppenheffer, VP of Marketing Programs, discuss the latest developments on the unfolding public health crisis, along with insights from our pulse survey of enrollment leaders from across the country, and marketing communications tactics to consider on your campus.

Drawing on feedback from hundreds of your peers, dozens of in-depth conversations with EAB partners, and insights from marketing experts, this discussion focused on the tactical and strategic actions enrollment leaders should consider as everyone—students, parents, and universities alike—adjust to the COVID-19 environment.

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