This whitepaper will share four truths about Gen Z and provide actionable recommendations for the upcoming enrollment cycle. We aim to shed light on how students approach the college decision-making process and how you can leverage that knowledge to inform your marketing strategy and build greater affinity with your school.
Our most recent findings come from a variety of research activities, including a partnership with CGK, a leading generational research firm. We worked with them to survey over 1000 students and collect over 30 student-generated video diaries. We also pulled from our independent research, including our student persona analysis and over 40 Awareness and Perception Studies that we deployed this year on behalf of our partner institutions.
Download the Whitepaper
Download the Whitepaper