What’s Next for Graduate Enrollment in 2026-27: Competing in a Concentrating Market
New data on demand, policy, and the institutions gaining ground

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Tuesday, August 18, 1:00-2:00 p.m. ET

Graduate enrollment leaders are entering 2026–27 with higher goals, less room for error, and more uncertainty about where demand and revenue will come from. A shrinking set of institutions is capturing an outsized share of demand, and two forces are accelerating the divide: the end of Grad PLUS and AI's disruption of how students discover programs.

Join former VPEM Beth Donaldson for a deeper look at what's actually changing in graduate and online enrollment for 2026–27. Beth will share our latest analysis of graduate enrollment data and insights on:

  • Early indicators of how the end of Grad PLUS will impact enrollment and revenue, and which program types are most exposed
  • AI’s impact on student discovery and the enrollment funnel
  • What the institutions winning market share have in common

Attendees will leave able to assess where their own programs sit relative to the concentration trend—and what market trends suggest about where to invest next.

Featured Speaker

Beth Donaldson
Managing Director, Consulting Services, Adult Learner Recruitment
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