Graduate and adult enrollment leaders are facing a fundamentally different market than they were even a few years ago. Demographic decline, increased competition, and rapid changes in how prospective students search for and select programs are making enrollment growth more difficult to achieve. At the same time, institutions face growing pressure to meet enrollment goals with fewer resources and less margin for error.

In this webinar, EAB enrollment expert Katie Shaver unpacks what’s changed in the graduate and adult learner market—and what university leaders can do now to protect revenue and build a sustainable enrollment advantage.
Watch to learn:
  • Why traditional enrollment growth strategies are breaking down as the pool of prospective students shrinks
  • How AI-driven search is forcing institutions to quickly rethink how they reach and engage prospects—and what schools can do to reach students in this new environment
  • What leading institutions are doing differently to prioritize the right programs, reach the right students, and convert interest into enrollment

The New Rules of Engagement for Enrolling Today's Adult Learners

Insights from EAB's Survey of 8,000+ Graduate and Adult Learners

Access the insight paper here>>

Adult Learner Recruitment Case Studies

Delivering Results for Graduate, Online, Professional, and Adult Degree Completion Programs

Access the case studies here>>

Building Enrollment Advantages in a Shifting Graduate and Online Market

How Institutions Are Adapting to AI-Driven Search, Market Contraction, and Changing Student Behavior

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