Building Enrollment Advantages in a Shifting Graduate and Online Market
How Institutions Are Adapting to AI-Driven Search, Market Contraction, and Changing Student Behavior

Now Available: Webinar Recording & Slides

Access On-Demand

Graduate and adult enrollment leaders are facing a fundamentally different market than they were even a few years ago. Demographic decline, increased competition, and rapid changes in how prospective students search for and select programs are making enrollment growth more difficult to achieve. At the same time, institutions face growing pressure to meet enrollment goals with fewer resources and less margin for error.

In this webinar, EAB enrollment expert Katie Shaver unpacks what’s changed in the graduate and adult learner market—and what university leaders can do now to protect revenue and build a sustainable enrollment advantage.

Access on-demand to learn:

  • Why traditional enrollment growth strategies are breaking down as the pool of prospective students shrinks
  • How AI-driven search is forcing institutions to quickly rethink how they reach and engage prospects—and what schools can do to reach students in this new environment
  • What leading institutions are doing differently to prioritize the right programs, reach the right students, and convert interest into enrollment
Katie Shaver
Managing Director, Partner Development, EAB
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