The Dynamic Graduate Business Candidate Journey

4 Insights From EAB’s Interactions with 120K+ Prospective Business Students

It is increasingly important to understand the mindset of prospective graduate business students. Candidates are increasingly researching programs on their own and may never contact schools of interest in until they apply, denying your institution the opportunity to find and market to them early in the admissions funnel.

Explore this insight brief for:

       • 4 key takeaways that can help you better understand
         candidates’ behaviors—helping you improve marketing
         and giving you an edge over other schools
       • Data-driven tips on ways to spur application activity
       • Insights on how students search for and compare programs