Protect Enrollment with an AI-Ready .edu
On Demand | Slides & Recording

Is your .edu built to convert leads from organic search and inside AI “Answer Engines”?

As the #1 resource for prospective students, your website plays a critical role in driving enrollment. If your site lacks the right structure, content, and lead capture strategy, you risk losing visibility and missing prospective student inquiries. These gaps are even more costly as AI and zero-click search reshape the enrollment journey.

Watch the On Demand Webinar

Watch EAB’s Digital Agency team to learn how partners are optimizing key .edu pages to strengthen visibility in AI and traditional search, capture more qualified leads, and improve conversion—driving an average 11% increase in application rates.

What we’ll cover:
  • Website disruptions that cause prospective students to disengage or drop off
  • A preview of EAB’s AI-ready content strategy, including:
    • A comprehensive visibility audit for AI answer engines and traditional search
    • Conversion-optimized lead forms and a unified capture strategy
    • Our AI-powered Chat Agent, available 24/7 to improve engagement and conversion
  • Real partner results, including one institution that gained 909% more visibility in Google’s AI Overview within six months
Don’t miss this opportunity to future-proof your web strategy in the age of AI.

Presenters

JP LaFors
Senior Strategist and Principal, Agency Services
Jack Woltman
Director, Partner Development, Digital Agency