Speaker

Lori Mapps

Senior Consultant and Principal, Enrollment Marketing Services
On-Demand Webinar

An Enrollment Leader’s Guide to Diversity Strategy
Steps You Can Take Right Now to Start Identifying, Engaging, and Enrolling More Underrepresented Students

Given the nation’s growing focus on diversity, equity, inclusion, and justice, the role that colleges play in fighting—or perpetuating—systemic racism and promoting social mobility is facing more scrutiny than ever before.

The related challenge for enrollment leaders is best summarized by the question that so many report hearing from their boards and presidents: “Why are we not enrolling more underrepresented students?” This webinar aims to answer that question and to point a way forward for admission teams.
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In addition to providing important high-level context on diversity strategy in higher education—crucial understanding for framing your own efforts—this session maps out concrete steps you can take to enroll more Black, Latinx, lower-income, and first-generation students, under two headings: laying the necessary groundwork and increasing conversion rates at each funnel stage.

Specific questions addressed in the session include:
  • What “underrepresented” actually means and how to gauge your current performance on enrolling Black, Latinx, lower-income, and first-generation students
  • Practical implications of potential Supreme Court rulings on race-conscious admissions
  • How to make your school affordable for more underrepresented students in a way that is financially sustainable for your institution
Recording Available
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