Insights from EAB's Surveys of 40K+ Students

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Even though today's teens are constantly online, they prefer to connect with colleges through a mix of digital and “real-world” channels.

This infographic shares top findings from EAB's 2025 student surveys to help enrollment leaders understand how to best connect with today’s digital natives.


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This paper offers a new, data-driven framework to help enrollment leaders move beyond merge fields and segmented lists—and toward a truly adaptive, AI-supported student experiences.

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Findings from EAB's 2025 Student Communication Preferences Survey, which gathered responses from around 20,000 current high schools students.