Keeping Up with a Changing Graduate Market

Findings from EAB and NAGAP's Latest Surveys to Empower Graduate Enrollment Teams

To help university leaders get a better sense of the complex graduate enrollment landscape, EAB has partnered with NAGAP for the fourth year in a row to conduct a series of surveys of graduate enrollment leaders. Conducted between September 2023 and March 2024, the three surveys explored a variety of topics relevant to graduate enrollment leaders, from staffing challenges and the growing use of AI to enrollment metrics and recruitment tactics.

This report compiles findings from each of the surveys and shares nine key insights to help graduate enrollment leaders understand and keep up with a changing graduate market.