When the Degree Is No Longer Enough:
Market Relevance in an Era of Fewer Jobs and Higher Stakes

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The entry-level job market is changing faster than most institutions realize.

AI is already taking over many of the routine tasks that used to define early-career roles. At the same time, employers are raising the bar, expecting new hires to contribute immediately with real-world skills, not just a degree.

The result is a growing disconnect. More graduates are struggling to land their first job or are starting out underemployed. Employers say candidates aren’t “job-ready.” And students and families are beginning to question whether a degree alone is enough.

For colleges and universities, this creates a harder question: not just how to prepare students for the future, but whether current programs still line up with how hiring actually works today.

In this session, EAB expert Jon Rice will walk through where traditional approaches are falling short and how institutions are responding. We’ll look at how leading colleges and universities are rethinking curriculum, experiential learning, and career preparation to better connect education to early-career outcomes.

Presenter

Jon Rice

Director, Research Advisory Services

Jon Rice provides strategic counsel to EAB’s partners on a wide array of institutional priorities & challenges, offering expertise on enrollment, marketing, communications, innovation, and overarching strategy. As a Director on the firm’s Research Advisory Services team, he blends EAB’s best practice research insights with his practitioner experience to help partners drive progress and achieve their goals.

Jon brings a unique background in enrollment, strategic communications, and program management. Prior to joining EAB, he spent the better part of a decade in enrollment roles at the University of San Francisco, including serving as director of admission. He has consulted on communications and outreach strategy for non-profit and for-profit organizations including the United Nations Foundation, Ipsos Public Affairs, and USA Today. Jon is also the recipient of a Fulbright Fellowship to South Korea from the US Department of State.

Jon holds a Bachelor of Arts in Political Studies with an emphasis in Global Politics from Pitzer College, a member of The Claremont Colleges, and a Master of Arts in Professional Communication with a concentration in Strategic Communication from the University of San Francisco.

Raised in the Washington, D.C. area, Jon now resides in San Francisco, where he enjoys exploring California’s diverse cuisine and natural beauty.


This webinar is part of a series featuring topics from EAB's State of the Sector