Pam Royall, Ph.D.
Head of Research





Anne Dodson
Senior Director, Research and Program Analysis





Sean Tivnan
Senior Director, Partner Development, Digital Agency



Webinar

From Gen P to Millennials: Maximizing Your Digital Content Strategy for Recruitment

Discover how prospective undergraduate and graduate students are gathering information to propel them to the next level of higher education. How do Millennials, Gen Z, and Gen P compare when searching for the information they need to support their decision making? How do the three audiences differ in terms of their priorities and the strategies they use? How has their use of websites and digital resources changed?
On-Demand Recording & Slides
In this webinar, we highlight findings from two national surveys that will help guide your recruitment messaging and digital outreach, including:
  • How the timing and motivation for pursuing higher education has changed
  • What sources students are using for their research and how their use of .edu’s has changed
  • How students’ search behaviors and motivations can inform your digital content strategy

Findings from 20,000+ prospective undergraduate students and 3,000+ prospective and current adult learners include actionable next steps to benefit your enrollment efforts.
Access Now
On-Demand Recording & Slides