Growing MBA Enrollment by 25% in One Year Through an Expanded Audience Strategy

A large public university saw an opportunity to grow and improve the class quality of several of their MBA programs. However, they needed additional hands and expertise to grow their application pool, market at scale, and engage harder-to-reach audiences.

To help this university meets its goals, EAB expanded lead sources to reach a wider audience, used responsive marketing campaigns, deployed micro-surveys, and launched multiple new application deadlines to drive urgency.

The university saw a 42% increase in applications and a 25% increase in enrollment for their MBA programs, leading to a 3:1 return on investment in just one year.

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