Navigating Change with Confidence

How Moravian University Grew Graduate Enrollment by 48% with EAB’s Nimble Strategy


On-Demand | Recording & Slides

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Webinar Description

Graduate enrollment leaders face pressing barriers to enrollment growth including increased competition, the impending demographic cliff, and most recently, federal policy changes. In this webinar, leaders from Moravian University and EAB share how, despite changes in the market and their goals, Moravian’s partnership with EAB fueled enrollment across their graduate and adult bachelor’s programs.

Hear directly from Scott Dams, Vice President of Enrollment and Marketing, as he shares the strategies Moravian has implemented with EAB, including:
  • Expanding Moravian’s audience curation to draw from a variety of new and traditional sources
  • Launching multi-channel marketing campaigns to nurture prospects throughout their enrollment journey
  • Engaging best-fit prospects through responsive, data-driven messaging
  • Implementing recruitment and program design best practices

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Webinar Speakers

Kelly Miller
Managing Director, Partner Success, Adult Learner Recruitment
EAB
Scott Dams
Vice President of Enrollment and Marketing
Moravian University