Achieving Today’s Ever-Growing Graduate Enrollment Goals

As institutions increasingly rely on graduate enrollment to offset undergraduate declines, shifting market conditions and stakeholder misalignment add complexity to growth strategies. Recent survey findings reveal gaps between what prospective students prioritize in graduate programs and how GEM leaders perceive their decision-making, highlighting critical areas for alignment.

This report shares three key insights to help graduate enrollment leaders better incorporate stakeholder perspectives into graduate goals. It also includes self-assessment tools to help readers identify areas for improvement supported by our findings.