How Switching Online Growth Partners Helped Northeastern Increase Online MBA Enrollment +300%


Northeastern University did not see desired enrollment outcomes from their OPM. To lower their cost of lead acquisition and increase enrollments, they decided to partner with EAB. The partnership led to the following results in less than two years:
  • 349% increase in applications
  • 386% increase in enrollments
  • 59% of enrollments influenced by EAB campaigns

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