Overview:
Hear from Rob Towner, Associate Vice President at Northeastern University, on how partnering with EAB has transformed their approach to graduate enrollment.
In this video, Rob shares how EAB’s innovative and nontraditional approach has helped Northeastern grow enrollments. He reflects on how EAB brings differentiated lead sources and consumer analytics to the table—and why that made them the right partner.
Now in the third year of the partnership, Rob highlights how the work has expanded to include enhancing the student experience and creating new access pathways for learners.
