New rules of search: How to stay visible in an AI world
AI is reshaping how students search—and how they find your institution. Zero-click search is on the rise, with nearly 60% 1 of Google queries ending in no action. For colleges, that means shifting focus from driving clicks to ensuring visibility within AI-powered search tools, starting with an AI-ready, authoritative content strategy.

How can you adapt your SEO and web content to keep pace with this shift?


On-Demand | Recording and Slides

Form Title Goes Here

In this brief 30-minute session, EAB’s web and SEO experts share an overview of the AI search landscape and what it means for your .edu’s content strategy if you want to rank, resonate, and get cited.


You’ll get:

  • A preview of EAB’s new search visibility audit—built to surface gaps in traditional and AI search performance

  • Actionable best practices for improving your site’s organic performance

  • A quick success snapshot: how one partner increased enrollments influenced by organic search by 31% year over year


Watch On-Demand

Presenters

Sean Tivnan
Managing Director,
Digital Agency
Elias Rufe
Senior Director,
Web Accounts & Strategy
Digital Agency