The Vendor Transition Playbook
Maintaining Enrollment Growth While Changing Marketing Partners
Many institutions are reevaluating their OPM and enrollment marketing partnerships as they pursue ambitious growth goals amid increasing financial and competitive pressures.
But transitioning providers involves more than ending a contract. Institutions must assess internal readiness, secure ownership of critical data and assets, align stakeholders around a new operating model, and identify growth opportunities—or risk disrupting enrollment performance. The transitions also require dedicated time and preparation. If you’re considering evaluating and/or transitioning vendors within the next 12-24 months, this is the session for you.
Former higher ed CMO Val Fox shares the most common pitfalls institutions encounter when changing providers and how to avoid them. Drawing on market research and institutional case studies, attendees will learn how to:
- Assess vendor performance and partnership effectiveness
- Prepare internal teams for a successful transition
- Build a roadmap that protects enrollment and supports long-term growth
Watch the on-demand recording to gain a framework for evaluating their current partnership and managing change while maintaining enrollment performance in a challenging market.
Access On-Demand Recording & Slides
