Elias Rufe
EAB
Senior Director,
Digital Agency








Christa Berry
University of Oklahoma Online
Director of Marketing,
OU Education Services



Webinar

When Strong Brand Isn’t Enough: How OU Online Turned Its .edu into an Enrollment Powerhouse

Despite the University of Oklahoma’s strong brand, its online programs struggled to stand out in a crowded market. Limited search visibility, a fragmented content strategy, and a small marketing team made it difficult to implement needed changes. To drive engagement and enrollment, they needed a targeted, authoritative content strategy to optimize their .edu.
On-Demand Recording & Slides
Hear how OU Online partnered with EAB’s Digital Agency team to boost organic traffic by 66%, enhance the user experience, and create content that continues to drive enrollment-critical engagement—all without a costly redesign.

During this webinar you will gain actionable strategies to:
  • Strengthen organic search presence and keyword performance
  • Optimize .edu content and site structure for higher engagement
  • Balance paid and organic efforts to drive sustainable enrollment growth
Don’t miss this opportunity to see how strategic website improvements continue to deliver results for OU Online—and how your institution can achieve similar success.


On-Demand