Maximizing Your Parent Audience

Five Lessons for Enrollment Leaders from Recent EAB Research and Testing

  • It's no secret that parents play a critical role in a student's college decision. Despite their heavy influence, parents can be difficult to engage.

    Download our latest research on perfecting parent engagement and get insights on:

    • How to maximize on parent email address collection from students
    • Analysis of national consumer data sets that can reliably identify parents
    • How parent-first response correlates closely with likelihood to apply

  • To download our white paper, please complete the form to the right.