Presenters


Kathy Dawley
Managing Director, Partner Success, Undergrad Recruitment









Al Newell
Senior Consultant and Principal, Enrollment Services





Areas of Expertise
Strategy and Planning
Marketing and Recruitment
Student Search
On-Demand Webinar

New Insight on How Parents of College-Bound Students are Evaluating Schools

Findings from EAB's 2020 Parent Survey
Presentation Slides Recording
EAB's biennial survey of parents of college-bound high schoolers offers unique insight into how parent values and search behaviors are evolving over time. The 2020 survey included new questions on increasingly critical aspects of the college search process, including how school websites influence parent decisions, as well as how the COVID-19 pandemic is influencing families’ college planning, budgeting, and school selection.

Key findings include:
• What matters most to parents about schools they are considering, especially in the COVID-19 era
• How the pandemic has changed the amount parents are willing to pay for college
• Information sources parents find most helpful for learning about prospective schools
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Presentation Slides Recording