Part 1: Lessons on Digital Engagement (on-demand)
- Lessons about how to engage Gen Z on their own terms, including through personalized, authentic content and innovative social media platforms
- Tactics for maximizing the impact of your virtual tour
- Strategies for hosting events in a hybrid virtual and in-person recruitment environment
Part 2: Communicating About Aid and Affordability (on-demand)
- Strategies for supporting FAFSA filing
- Actionable recommendations for demystifying communications about price, including tips for building an effective aid letter
- Guidance on how to articulate value throughout your recruitment communications
Part 3: Operationalizing Test-Optional Admissions (on-demand)
- The range of strategies that schools used in the 2021 cycle to determine admissibility and aid awards without a test score
- Key factors to consider when assessing the success of your test-optional policy, including scalability, equity concerns, and promotion strategy
- Recommendations for determining your admissions testing policy in the near future
Whitepaper: Post-COVID Enrollment Strategy: Actionable Lessons and Tools for Enrollment Teams
- What we learned about enrollment strategy during the pandemic, including virtual-first recruitment, a lack of test scores, and financial hardship
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