Proactive Planning for Graduate Enrollment Growth
Exploring the Elements of a GEM Plan with Georgia State


While the past 20 years have been a time of rapid expansion for graduate enrollment, that growth has not been consistent or easily won. The ever-changing graduate enrollment landscape demands a proactive and comprehensive approach to grow enrollment, particularly as 2024 brings potential disruptions and headwinds. Explore why a graduate enrollment management (GEM) plan is essential to your programs’ success and how it can make the difference between stagnation and achieving strategic and lasting growth.

This session explores:
- Practical strategies for building an effective GEM plan;
- Six core elements of a GEM plan that you should consider; and
- How Georgia State University is implementing a GEM plan to achieve their enrollment goals.