Crafting Competitive Graduate and Adult Education Programs in the Age of AI
Proven Strategies to Design Standout Programs
On-Demand Webinar | Recording & Slides

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As pressure to grow graduate and adult learner enrollment intensifies, leaders of graduate, online, and adult-serving programs are making increasingly high-stakes decisions about their academic portfolios. Which programs are best positioned to prepare students for the GenAI economy? Where should institutions invest, refresh, or sunset? And how can existing and new programs stand out in a crowded market?

EAB enrollment expert Todd Heilman discusses how schools can make smarter program decisions, including:

  • Pressure-testing your program portfolio against evolving labor market needs, GenAI-driven disruption, and institutional growth goals.
  • Identifying where to invest, refresh, or sunset based on market demand, competitive intensity, and institutional fit.
  • Improving program competitiveness through design choices that reduce friction, clarify value, and strengthen enrollment appeal

Featured Speaker

Todd Heilman
Senior Consultant & Principal, Adult Learner Recruitment