From Hidden Gem to High Visibility in AI Search
How Regis University Powered Enrollment with EAB and an AI-Ready .edu

On-Demand Recording & Slides

In Colorado’s crowded higher ed market, Regis University, a small Jesuit Catholic institution, struggled to stand out online. As AI reshaped how students discover colleges, limited staff capacity and competing campus priorities made it hard for Regis to keep its site visible and enrollment focused.

By partnering with EAB’s Digital Agency, Regis turned its .edu into a true enrollment engine. Regis grew Google AI Overview visibility by 909% in just six months, increased site traffic 57% year over year, and boosted non-branded keyword impressions (broad searches focused on programs and topics), helping campus leaders see the website’s growing impact on reach and enrollment.

Access On-Demand Recording & Slides

Cassandra Grady and Brie Emerson from Regis University, with EAB’s Elias Rufe, discuss how a strategic partnership, smarter content strategy, and technical SEO helped Regis compete—and win—in the AI search era.

Watch on-demand to learn:

  • How a small team improved search visibility through smart collaboration
  • How Regis and EAB achieved AI-ready content and SEO success
  • Ideas to strengthen alignment between marketing, web, and enrollment on your own campus

Speakers

Cassandra Grady
Assistant Vice President, Marketing
Regis University
Brie Emerson
Director, Web Development, Analytics, and SEO
Regis University
Elias Rufe
Senior Director, Web Accounts & Strategy
EAB