Principal Consultant, EAB Agency Services

Areas of Expertise
  • Market Research
  • Strategic Planning
  • Integrated Marketing
  • Marketing Strategy
Webinar

Content Strategy for Higher Ed

Web Pages Not Engaging or Converting? It May Be Time for a New Content Strategy.
Recording & Slides On Demand

BACK BY POPULAR DEMAND

Prospective students start with a set of potential schools and methodically reduce that number to make an application and enrollment decision. Our partner research shows us that a bad experience with a college website can eliminate a school from the consideration list!

A research-based content strategy keeps prospective students engaged and motivated towards application. Additionally, strategic pages experience stronger keyword visibility in search engines, stronger conversion signaling, higher engagement rates, and exponentially higher increases in clicks to on-page CTAs .

This 30-minute recorded presentation will illustrate content strategy best practices, from inception to implementation. As a bonus, presenter and EAB Principal Kamilah Lewis walks attendees through an interactive example of a strong content strategy.

Watch On Demand
Recording & Slides On Demand