Expert Panel: How to Make Your College Website Work Harder for Enrollment
How confident are you that your college website is helping—not hurting—your enrollment goals? Changing student search behavior, the acceleration of AI search, and rising expectations mean today’s .edu must do more than inform. It needs to engage, convert, and directly support strategic enrollment goals.

Join us to learn how to evaluate your most critical website content and make smart, AI-ready improvements that boost search visibility and drive enrollment outcomes.


On Demand  |  Slides & Recording

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In this session, former higher ed CMO Val Fox and EAB digital expert JP LaFors will share insights from our newest research—including how to apply them and where to focus first.

You’ll learn:
  • What 20K+ students say they expect from a college website today
  • How to evaluate your site’s performance across traditional and AI search, content, UX, and alignment with enrollment goals
  • Live Q&A with our experts

Leave with a clearer view of your website’s performance—and practical tips for what to do next.

Watch the On-Demand Webinar

Presenters

Val Fox
Consultant and Principal,
Adult Learner Recruitment (Senior Director)
JP LaFors
Senior Strategist and Principal
Agency Services
Lex Ruby-Howe
Vice President
Agency Services