Reset Your Grad Strategy Before the Market Does it For You



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Graduate programs have quietly become a critical source of growth and margin for many institutions, but that strategy is getting harder to sustain.

Competition in online programs continues to expand, International enrollment is less predictable, and new borrowing limits are starting to influence program choice. Many graduate portfolios were built under different conditions and haven’t been revisited in light of these shifts.

In the months ahead, institutions will lock in investment decisions that assume current demand holds. For some programs, it will not—and leaders have a narrowing window to take a more proactive approach before external pressures force decisions.

Watch EAB expert Jennifer Lerner to unpack these market shifts and identify potential paths forward. In this session, we will:

  • Identify where your grad portfolio is most exposed

  • Understand which programs to protect, rethink, or scale back

  • Share a practical framework to guide near-term investment decisions

Presenter

Jennifer Lerner
Senior Director, Professional and Adult Education Forum
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