From Interest to Enrollment: 4 Lead Nurturing Lessons from Secret Shopping Graduate Programs
On Demand | Slides & Recording
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Watch the On-Demand Webinar

We recently analyzed 50 graduate programs’ lead nurture campaigns to uncover where schools are losing prospective students. Watch this webinar for a discussion of lessons learned from our secret shopping, including:

  • Key mistakes institutions make when nurturing leads—and how to avoid them
  • 4 strategies to better engage and convert prospective students
  • Tactics to optimize your marketing messages to match student needs and preferences

Presenters

Val Fox
Consultant and Principal, Adult Learner Recruitment
Lex Ruby-Howe
Vice President, Partner Development, Adult Learner Recruitment