Trends Identified in the 2019 EAB Student Communication Survey

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Are you up-to-date on the current most popular social networks for Gen Z? There has been a shift in the popularity of digital media in the past year and your recruitment efforts rely on keeping abreast of these changes.

EAB's Head of Enrollment Services Research, Pam Royall, and Senior Research Analyst and Program Manager, Anne Dodson, reveal the results of the latest Student Communication Preferences Survey and share the most interesting findings, including key trends that will impact your recruitment strategy.

You will learn:

How student communication preferences vary across demographic segments
Students’ go-to channels at specific stages of their college search

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