Partner Case Study

How One Institution Nearly Tripled Online Enrollment in Three Years

Sequoia State University, a large public university in the South, was not meeting their growth goals through their partnership with an OPM. The university saw an opportunity to grow their entire online portfolio with EAB by expanding their lead generation and marketing strategies.

EAB tapped into new audience sources, built and deployed intent-based marketing campaigns with multiple deadlines, and used micro-surveys to gauge student intent to enroll.

Within three years of EAB partnership, Sequoia State grew online enrollment by 183%. Through expanded lead generation, the university also diversified their student profile with an increase in enrollment from women and out-of-state students.

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