See what’s possible after moving away from an OPM

These two case studies demonstrate how universities are building stronger, more flexible enrollment growth strategies beyond the OPM model.

  • A private research university reversed declines in its MSW programs after facing two consecutive years of enrollment drops with an OPM. With EAB, they achieved a 16% increase in applications and 9% increase in Summer/Fall enrollments. Read the case study>>
  • Another graduate school saw three years of stagnant enrollment growth with its OPM, so they turned to EAB and nearly doubled domestic graduate applications, increasing domestic enrollments by 36%. Read the case study>>

Additional Resource

Jump to the sections:

12:26 - Factors to consider when evaluating vendor performance
18:00 - Establish the Truth: Understand what is working, what is not and where growth is most viable.
29:26 - Design the Operating Model: Determine what to own internally, what to outsource and what capabilities the next partner must bring. 
35:51 - Sustain Momentum: Prepare for new partner onboarding and secure assets, data, campaigns and funnel continuity before the handoff.
42:39 - Transition with Accountability: Launch with clear goals, transparent reporting and visibility across traditional and AI-powered search.