Webinar Description
VPEMs are being asked to do more than ever, including managing both undergraduate and graduate enrollment. But these aren’t just two versions of the same job. The markets operate on different timelines, with different student expectations, and require different strategies. At the same time, institutions are leaning harder on graduate enrollment to meet revenue goals, raising the stakes for getting it right.
But too often, enrollment teams slip into avoidable traps: applying undergraduate strategies to a graduate audience, overlooking the unique needs of individual programs, relying too heavily on narrow lead sources, or setting goals that don’t align with available resources.
This webinar will spotlight where enrollment teams most often go wrong in graduate enrollment—and how to avoid those pitfalls. You’ll walk away with tools to:
- Understand the current graduate enrollment landscape and what it means for your institution
- Build collaborative, program-level enrollment strategies with faculty and deans
- Diversify and strengthen your graduate lead generation pipelines
- Set realistic and achievable goals that match resources and market realities
Watch the On Demand Webinar
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