From Headwinds to Advantage: Strategies for VPEMs Managing Graduate and Adult Enrollment
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Webinar Description

Declining undergraduate revenue and international recruitment headwinds have put pressure on enrollment teams to find alternative enrollment sources, and are turning to graduate, online, and adult-serving programs in order to grow. VPEMs are increasingly overseeing these non-traditional pipelines while being asked to deliver on ambitious enrollment goals in a market defined by disruption. International enrollment is less predictable, the end of Grad PLUS is reshaping affordability and demand, and AI-driven search behavior is accelerating “stealth shopping,” reducing the opportunities your team has to interact with students. Your jobs just got meaningfully harder.

Join us to hear former VPEM and EAB expert, Beth Donaldson, unpack the most consequential headwinds facing graduate and adult enrollment and translate them into a clear set of next steps. You’ll leave with insights to take back to your campus and staff, including guidance on how to:
  • strategically expand and diversify your prospect pool;
  • strengthen your value proposition and optimize your financial aid policies; and
  • build a more engaging and resilient recruitment engine.

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Beth Donaldson
Managing Director, Consulting Services, Adult Learner Recruitment
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