Tuesday, November 17 | 2:00 p.m. – 3:00 p.m. EST
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When Wilmington College partnered with EAB, its decade-old website was static, difficult to update, and no longer supported the way students discover and choose colleges. What began as a full-scale redesign has since expanded into an ongoing digital strategy spanning web content, analytics, SEO, and AI search.
The results include 20M new organic search impressions, 156K organic clicks, a 20% increase in website inquiries for Fall 2027, and 250% growth in AI search visibility.
Join Adam Lohrey, VP for Enrollment and Marketing, and EAB’s Eli Rufe for a conversation on the work behind these results—and the strategic decisions along the way:
- Rebuilt the .edu around student discovery and engagement, with clearer user pathways and a flexible site its small team can manage
- Strengthened Wilmington’s visibility across AI search, helping prospective students discover the college and validate what they learn on its .edu
- Continued improving content and performance after launch, using analytics and changing student behavior to prioritize content, search, and AI strategy
Register to hear Wilmington’s story and learn practical ways to strengthen your own .edu for visibility, engagement, and enrollment action.
“As a small institution, we don't have a team that can handle the sophisticated development or search optimization work. I think of the vast difference of where we were before our site redesign and where we are now...it’s night and day.”
–Adam Lohrey, Vice President for Enrollment and Marketing, Wilmington College
Webinar Presenters
Web Accounts and Strategy
