Short videos to grow your domestic graduate and adult learner pipeline

Winning Domestic Students Amid International Upheaval

Chapter 1


An overview of today’s international market pressures and the recruitment challenges they create.

Chapter 2


An overview of your shifting competitor set and the forces driving this change.

Chapter 3


Why selective institutions are shifting focus to domestic student recruitment.

Chapter 4


Why STEM programs face unique enrollment risks—and how EAB can help.

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How EAB helps institutions diversify and strengthen lead generation strategy

Chapter 5


The first challenge in recruiting domestic students: proving cost and return on investment.

Chapter 6


The second challenge in recruiting domestic students: competing for limited student attention.

Chapter 7


The third challenge in recruiting domestic students: declining applications per student.

Chapter 8


Strategies to strengthen messaging and convert known lead sources.