Rising to the challenge depends on a multifaceted response, including flawless execution on recruitment-marketing fundamentals and “price engineering” via financial aid optimization. But, at its foundation, the task remains one of persuasion—how to convince students and parents that your institution is a better choice for them than any other school, at any price.
This whitepaper lays out clear and simple lessons enrollment leaders can follow to increase the persuasive power of their value messaging. Considerations include:
- What matters most to students and parents
- When and how to communicate true price
- Which types of value content students pay most attention to
Download the whitepaper
Download the whitepaper