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In-Person Meeting

Higher Ed's Reckoning with Relevance: Can You Define and Defend Your Competitive Differentiators?

Join fellow higher ed leaders in Washington, DC for a session that explores external market trends impacting student decision-making and best practices for creating a relevant and targeted student value proposition.

September 18–19 Washington, DC

You’re invited to join us in DC this September

High school graduates face a dizzying array of considerations as they chart their path forward. Colleges and universities inundate them with nearly identical messaging while the public narrative on the ROI of higher ed resounds with negativity and skepticism. Talent-strapped industries promote non-traditional pathways to employment that don’t always require a degree. It is no wonder that many are simply ‘opting-out.’ The urgency to answer differentiation’s ultimate question: “Why would a student choose us over someone else?” – has never been higher.

At the same time, the pandemic’s exposure to virtual learning and remote work has upended perceptions of the four-year residential campus experience. Student needs are becoming more specific and more varied, dramatically enlarging the competitive space in which institutions can stake out a distinctive value proposition.

To articulate their unique value proposition, leadership teams need a deep understanding of overarching trends within the industry, how their institution fits within the market, and – mostly importantly – how it can stand apart.
Join fellow higher ed leaders in DC for a session that explores external market trends impacting student decision-making and best practices for creating a relevant and targeted student value proposition.

We encourage you to attend with peers from your institution to take advantage of the content and to start making decisions for your campus. This event is best suited for Cabinet-level leaders.

There is no registration cost associated with this meeting. Space is limited, so please confirm your registration by filling out the form below at your earliest convenience.

Download the agenda here.

  • 12:00 pm
    Guest Arrival, Welcome Remarks, and Introductions
    Working Lunch
  • 1:00 pm
    EAB's State of the Sector
  • 3:00 pm
    Roundtable Discussion: Key Pressures Shaping the Future of Higher Ed
  • 4:00 pm
    Building a Dynamic Strategy
  • 5:30 pm
    Dinner at L'Ardente
  • 9:00 am
    Behind the Curtain at EAB
             Breakfast Provided
  • 10:15 am
    Differentiating Our Student Value Proposition
  • 12:00 pm
    Adjournment

Meeting Location:

EAB
2445 M Street NW
Washington, DC 20037
(202) 747-1003

Hotel Location:

Park Hyatt Washington, DC
1201 24th Street NW
Washington, DC 20037
202-789-1234

Dinner Location:

L'Ardente
200 Massachusetts Ave NW
Washington, DC 20001
202-448-0450


The date to reserve a room within our room block has passed. Please email Chandler Jenkins at [email protected] if you'd like a list of alternative hotels near the meeting location.

Space is limited, so we hope you and your colleagues will save your seats at your earliest convenience. We're looking forward to seeing you there!

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EAB Office
2445 M Street NW
Washington, DC 20037

Join us!