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The Holiday Hurdle: How Smarter Family Messaging Can Prevent Attendance Slumps

This session is best suited for superintendents and assistant superintendents.

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Winthrop University Case Study

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As schools prepare for the challenges of midyear attendance dips and upcoming holidays, it’s more important than ever to keep families engaged and focused on daily attendance. Yet too often, schools unintentionally undermine this effort by sending messages that are overly punitive, confusing, or fail to acknowledge families’ challenges—focusing on compliance instead of connection.

In this webinar, EAB and EveryDay Labs unpack the most common missteps districts make when engaging families around attendance and how to fix them. Drawing on new research and real-world lessons from EveryDay Labs’ randomized controlled trials in Texas and Washington, D.C.—which demonstrated reductions in chronic absenteeism of 6–7% and thousands of days of recovered learning—the session will highlight how thoughtful, data-informed communication and behavioral science principles can make attendance a shared community value, not a compliance issue.

Participants will leave with actionable strategies and tested message frameworks that strengthen parent partnerships, reduce defensiveness, and make every communication count toward better attendance and learning outcomes.

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Join us for a conversation with Dr. Amanda James, Associate VP of Enrollment and Dean of Admissions at Winthrop University, to hear how Winthrop has rethought their enrollment strategy to drive meaningful impact across their enrollment funnel.

We’ll take a deep dive into key areas that have defined Winthrop’s enrollment success, including:

Tactics used to increased application volume by 29% in the first year of EAB partnership
How Winthrop has leveraged multichannel marketing campaigns to expand brand awareness
Improvements to tuition transparency and financial aid strategy

Save your seat today for a closer look at the strategies Winthrop has deployed to secure a 28% increase in deposits over the last two years.

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We’ll take a deep dive into key areas that have defined Winthrop’s enrollment success, including:

Tactics used to increased application volume by 29% in the first year of EAB partnership
How Winthrop has leveraged multichannel marketing campaigns to expand brand awareness
Improvements to tuition transparency and financial aid strategy

Save your seat today for a closer look at the strategies Winthrop has deployed to secure a 28% increase in deposits over the last two years.

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Interested in joining an upcoming cohort?

Join peers to learn how to move your principals from managers to strategic change leaders this fall. Limited space is reserved for new partners.

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Jen Slavick

Director, K-12 Research Partner Engagement & Success

Natalie Rebentisch

Director, K-12 Research Partner Development

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