How EAB Helped a College of Health Sciences Transition From an OPM and Grow Graduate Enrollments

A large, private research university increased graduate applications by 19% and enrollments by 42% in its College of Health Sciences. EAB campaigns influenced 83% of second-year enrollments and increased admit-to-enrollment yield by 6%. After OPM-generated leads failed to convert into applications, EAB strengthened lead generation, personalized marketing campaigns, and introduced an AI conversation agent for 24/7 prospect support.