How a Partnership with EAB Helped The New School Improve Graduate Offerings and Increase Enrollments

The New School (TNS) wanted to raise awareness of its growing suite of graduate programs at a time when leadership changes, siloed departments, and a complex organizational structure complicated these efforts.

While enrollments were plateauing and resources were limited, admissions leadership at TNS sought a partnership with EAB for a multi-faceted approach combined a diverse lead generation strategy, a connected marketing ecosystem, ongoing innovation and transparency, and hands-on support that extended TNS’ capacity. Together, these capabilities helped TNS reach a broader range of prospective students, engage them consistently throughout the enrollment journey, and give staff more time to focus on personalized, one-to-one recruitment.

With clearer organization, higher-affinity prospects, and better prioritization of programs and resources, The New School saw graduate enrollments increase 8% across one year of partnership, a 4:1 return on investment.