Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut



In this webinar, we:

  • Present the factors that most influence a school's attractiveness, including geographic, demographic, and institutional characteristics.
  • Share nine distinct personas that categorize colleges based on shared traits that stand out to prospective students.
  • Demonstrate how to utilize these personas in strategic benchmarking, enabling you to amplify your strengths and stand out in a crowded higher education market.