AI Resource Center

How EAB is Leveraging AI in Graduate and Adult Marketing

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We know that AI has the potential to revolutionize how we connect with prospective graduate, online, and adult students. And in a world of tight budgets and under-resourced marketing teams, AI can also make the work of recruiting students more efficient. However, AI also poses new legal, strategic, and reputational challenges for enrollment teams, making its use less straightforward.

Explore our resources to see how EAB is using AI to enhance student recruitment and best practices to enable your staff to use AI effectively.