An Enrollment Leader’s Guide to Adult Learner Yield and Melt Management

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Yielding admitted students has never been more difficult or consequential. Contextual factors, such as changes to Grad PLUS loans, adult learner goals and preferences, international student applicant declines, and public attitudes toward the value of higher education are making it increasingly difficult to predict admitted students’ likelihood to enroll – and to understand what actions we might take to improve the odds of them doing so to seat your full class.

This report offers a snapshot of the contemporary yield and melt management landscapes, quantifying how the nation’s colleges and universities are performing on both counts, examining the related downstream impacts on enrollment outcomes, and offering guidance on how to evaluate your own performance.

Our report also offers a comprehensive overview of tactics you can use to better engage admitted students, including:
  • Embedding high-impact value messaging into post-admit and post-deposit communications
  • Using data analytics to focus highly intensive and personalized outreach on parts of your admit pool where it will have the greatest impact
  • Using chatbots and related forms of generative AI to scale highly personalized engagement