2025 College Search Trends: What Shifting Inquiry and Enrollment Patterns Mean for You

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Understanding how students search for, apply to, and ultimately enroll in college is critical to making the most of your recruitment investments.

Watch On Demand

On-Demand Webinar

Slides & Recording

In this webinar, we share the latest findings from EAB’s research, drawing on IPEDS, WICHE, and EAB’s proprietary data. We highlight:

Application and enrollment trajectories across regions, institution
types, and selectivity levels
Mobility trends that reveal where students are most (and least) likely to cross state or regional borders
Inquiry patterns that are shifting earlier in the cycle and reshaping the top of the funnel

You’ll come away with data-informed insights that can help you gain visibility with right-fit students and position your institution for enrollment success.