Application Intentions and Concerns of "Generation COVID"

Findings from EAB's Latest Student Survey

Each year, EAB surveys thousands of college-bound students to understand their communication preferences and how they are evaluating their college options. This year, in light of the pandemic and declining application rates, EAB deployed an additional student survey around application submission and the potential effects of COVID-19.

This survey explored:
  • Students' post-high school plans
  • FAFSA completions and concern about college costs
  • Changes in application process due to the pandemic
This webinar outlines the important survey findings that will help guide your outreach efforts for the remainder of this enrollment cycle.