How One Graduate School Increased Domestic Enrollments by 36% After Restarting its Partnership with EAB

After three years of stagnant enrollment growth with their OPM, this private, research university re-engaged EAB to increase graduate enrollment and revenue. Within two years of partnership, the university nearly doubled domestic graduate applications, resulting in a 36% increase in domestic enrollments and a 5:1 return on investment.  

How they did it: EAB's Adult Learner Recruitment team diversified the university's lead generation strategy, strengthened their multichannel nurture campaigns, and helped scale recruitment efforts more efficiently.